Why Jaguar in Roanoke, VA


Why Jaguar?

When you buy Jaguar, you get more than a car -- you get a new way of life. Like our founder, Sir Williams Lyons, you don't compromise. You push the limits; then go beyond them. Ordinary shifts to luxury. Hearing the roar of a meticulously crafted Jaguar engine becomes your new morning coffee. The leather-trimmed driver's seat captures the elusive title of "favorite chair." Your road trips become thrill rides. Your desk calendar no longer tracks days, but adventures. Your worst day is your co-worker's best. You dress better, work harder and think smarter. Yes, Jaguar has reinvented you. So grip the steering wheel, force the accelerator to the floor and leave ordinary behind.


Each Jaguar is designed for the driving experience. Thanks to the work of our engineers, our cars are more powerful than ever. We provide you with anything from a fuel-efficient 2.0-liter turbocharged engine to a 5.0-liter V8, capable of astonishing top speeds. The crucial task of balancing power with control is done through our Carbon Ceramic Braking system, the most powerful system ever available on a Jaguar road car. And by implementing our Adaptive Dynamics technology, we can better understand how our cars perform, by monitoring the speed, steering and body movements of every Jaguar car. From supercharged engines to carbon braking systems, we want you to have the greatest combination of power and efficiency on the road.


At Jaguar, our technology isn't just for show; it's for a purpose. Features like an engine start button and rising gear selector immerse you in the Jaguar way of driving. In the ever-evolving technological world, Jaguar looks to stay ahead of the curve. Our researchers are developing concepts to actually learn who you are as a driver. After monitoring your habits and preferences, your car will work with you. By the time you get into the driver's seat, the interior temperature, mirrors, steering wheel and seat location will be set specifically for you. You always have the latest and greatest technology -- why shouldn't your car?


When you take a seat in your Jaguar, we want you to have a true sense of theatre and occasion. Deployable door handles invite you inside, while the rich interior design makes you feel right at home. Active air vents and mounted wood veneer on the fascia create subtle touches of luxury to a brand which basks in it. The attention to detail by our craftsmen and dedicated inspectors ensure each car has been built to a Jaguar level of excellence.

"The Jaguar XJR?offers competitive performance and a finely crafted Old World interior wrapped in a sleek and sexy body. That's something its German rivals can't match."
- Motor Trend, May 2014

"The car is the closest thing we will ever create to something that is alive."
- Sir William Lyons- Founder of Jaguar

"Good design is about pushing the boundaries of physics."
- Ian Callum, Design Director

"It's all about keeping everybody totally focused on what it is that we're doing here. We're building premium cars. We're building Jaguar cars."
- Grant McPherson, Director of Operations

If you're ready to immerse yourself in the luxury of a Jaguar model, contact us directly or stop by Jaguar Roanoke at 5000 Franklin Rd, Roanoke, VA 24014. We look forward to serving our customers throughout Christiansburg, Blacksburg, West Virginia and Charlottesville!

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