About Us

Jaguar Roanoke

We're proud to serve the drivers of Virginia by offering competitive pricing on all sorts of Jaguar models. We can find you terrific deals on loans and leases, and our Jaguar service center is staffed by certified technicians. No matter what your need is, we'll be happy to help you find an amazing solution.

We know how to serve our local community because we're part of that community. We grew up here like the rest of you, and we understand the culture of Roanoke. We can help you find the right vehicle because we've been helping customers find the vehicle they want for a long time, and we have no plans on stopping. You can expect friendly staff and a satisfying visit when you come to Jaguar Roanoke.

Ever dealership in this group is an excellent choice. The Berglund Automotive Group is one of the largest automotive groups in Virginia, and that means we can offer you even more resources to get a fantastic vehicle. Whether you want a new Jaguar or something pre-owned, our sales representatives will gladly hear you out. You'll love our stunning Jaguar showroom. Don't hesitate to give us a call if you have any questions!

The Farrell Family

For more than 25 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.

  1. Jaguar Roanoke

    5000 Franklin Road SW
    Roanoke, VA 24014

    • Sales: (877) 676-3309
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Get in Touch

  • Contact our Sales Department at: (877) 676-3309
  • Monday9:00 AM - 7:00 PM
  • Tuesday9:00 AM - 7:00 PM
  • Wednesday9:00 AM - 7:00 PM
  • Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 7:00 PM
  • Saturday9:00 AM - 6:00 PM
  • SundayClosed