Berglund Automotive COVID-19 Page

Our top priority at Jaguar Roanoke is the safety and health of our customers and employees.

All sales, service, and parts departments are open at Jaguar Roanoke and ready to serve you. Our main concern is keeping our customers and employees protected from COVID-19. We continue to monitor and abide by the recommendations from the CDC regarding cleaning, disinfecting, social distancing, and educating employees on COVID-19 policies and procedures.

Employees are encouraged to practice proper hygiene, avoid shaking hands, maintain social distance, and stay home if they do not feel well. Though masks are not required in our stores, all employees will gladly wear one if requested.

Our cleaning and sanitation routines include:

  • Cleaning and sanitizing all workstations after customer interaction
  • Providing disinfectant sprays, hand sanitizer, and wipes throughout our store
  • Cleaning and sanitizing all customer lounges and restrooms
  • Cleaning and sanitizing all vehicle touchpoints following employee or customer contact (e.g., door handles, steering wheels, shifters, dashboards, etc.)

In addition, we are also happy to accommodate our customers both online and off-site. Our sales staff can assist you with a virtual vehicle tour or deliver a vehicle to you for a test drive. You can value your trade on our website and get your questions answered via online chat. If you need service or parts and can't come to us, we're more than happy to come to you.

If you have any questions concerning our COVID-19 response, or if there are any other ways we can assist you, please feel free to contact us. On behalf of Jaguar Roanoke, we wish you and your family the best of health.


William Farrell

President, Berglund Automotive Group


Jaguar Roanoke

5000 Franklin Road SW
Directions Roanoke, VA 24014

  • Sales: (877) 676-3309
  • Service: (888) 544-5379
  • Parts: (888) 464-4833


  • Monday 8:30 AM - 7:00 PM
  • Tuesday 8:30 AM - 7:00 PM
  • Wednesday 8:30 AM - 7:00 PM
  • Thursday 8:30 AM - 7:00 PM
  • Friday 8:30 AM - 7:00 PM
  • Saturday 8:30 AM - 6:00 PM
  • Sunday Closed